It is most appropriate to explain the brand in presenting the profile. The brand of Aha! Radical Results tells a story of its own, it represents the identity of Aha! Radical Results and it demonstrates the core of this company’s business, its values and its intention.
Illona Estelle (Wilken) is the founding member of Aha! Radical Results. The name Aha! Radical Results was “founded” by its clients. The implication of this statement will become apparent through the brand discussion.
Let’s first focus on “IE”. The brand was meant to be the SIGNATURE of Illona Estelle Wilken.
Extensive work in business consulting and business coaching of corporate executives refer more and more to the foundation of business turn-arounds and the crux of business success and performance which relate to the quantity and quality of ENERGY. It is not only important that ENERGY be created, released or unleashed, it is also important how well the ENERGY can be directed or focused on the specific goal or objective. The fact that ENERGY should be INTEGRATED is emphasised by Risk Management principles, the synergy, the synthesis and the symbiosis principles. The concept and philosophy of Integrated Energy Managment was born (I = Integrated; E = Energy).
The methodology of Reverse Engineering the Future and the fact that ENERGY should be created, released or unleashed brought appreciation for the new concept and philosophy of Innovation Energy Technology (I = Innovation; E = Energy).
A great deal of research and work related to stress prevention and stress management to ensure higher productivity and enhanced business performance was done. To transform distress into Eustress is a natural and preventative form of stress management. Eustress is required to act, to perform and to “do”. Eustress is the ENERGY required for action and performance. (E = Eustress).
Inpowerment is not a spelling error. This is Illona E’s way of expressing the internal capacity that is designed, created, grown and nurtured to establish sustainable resilience, to significantly enhance mental agility, to improve discernment, especially in adverse and tough circumstances, to ensure more effective decsion-making (also in volatile and rapidly changing, complex or chaotic environments) and lastly but not least, to develop, to savour and to nurture symbiotic relationships (professional, business and personal). Empowerment is about creating an external conducive environment for other people to perform. Empowerment is an important and critical “leadership habit” and trait. Inpowerment is the choice, decision and pro-active action of an individual to create (and “do”) for self. The process of Inpowerment is dependent on self and cannot be done by someone else, although a coach can facilitate the process. Inpowerment is created below the line and it relates to internal capacity to deal with “whatever” life brings about. (I = Inpowerment).
Innovation Energy Technology, Integrated Energy Management, the creation of Eustress or the transformation of distress into Eustress and Inpowerment collectively is the Elixir for longevity of self, longevity of the organisation or company. It is the magic potion that “heals” all the ailments and illnesses that cause symptoms of poor productivity, non-performance, employee turn-over, dis-satisfaction of clients, fatigue, depression and burn-out, conflict, etc. (E = Elixir).
Applying this Elixir, creates the Impetus for improved productivity, sustainable, yet enhanced performance. It creates the Impetus for realising planned and/or expected outcomes that lead to Radical Results. (I = Impetus).
Although the banner continuously represents all the IE words, concepts and critical elements of success, IE is also the initials and therefore the SIGNATURE of Illona Estelle Wilken.
IE breaks through the glass celings, the barriers and constraints that prevent great and radical results that are sustainable. IE creates the BREAK-THROUGH EXPERIENCE for individuals, executives and companies alike. Once it has broken through, radical results are created and realised above the line => net profit, net present value, shareholder value, etc. Clients have an Aha! insight, they have an Aha! experience and they say: “Aha!” This is Aha! Radical Results!
Welcome to Aha! Radical Results!
Signed by IE
Signed by Illona Estelle